Wednesday, 8 February 2012

A little about Marketing

The role of marketing is to identify and meet the customer needs efficiently.

If a company wants to launch a new product on the market, they should do market research and on the basis of that start an advertising campaign.

Ways of advertising:

Billboards - a large outdoor advertising structure

Product placement - the appearance of a product (brand) in a television program or film as a form of paid advertisement

Product endorsement - a famous person promotes a product or service

What is the marketing mix, also called the 4 Ps?
 The combination of factors that influence sales

What is the marketing communication mix?
It is how the company would like to influence the customers.

Have you heard about the AIDA model?
These are the steps that a prospective customer goes through before deciding to buy a product.

on the Internet

Product Lifecycle
Different advertising techniques should be used in the different stages of a product's life.

Nowadays guerilla marketing is very popular. What is it actually?
Unconventional marketing intended to get maximum results from minimal resources.

For example:

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